In 2012-13, Anusaya Fresh India Pvt. Ltd. saw a window of opportunity to expand its import/export business. Government political stability and a rapid growth in the regional economy has increased consumer incomes and driving the demand for USA high quality fresh produce. Much of this demand comes for the growing ethic middle class in the Middle East, Southeast Asia and India.
In 2015, Anusuya Fresh USA LLC was formed in Mississippi and California with a mission: To purchase directly from U.S. fruit producers/vendors. To oversee quality control; To ensure that all air/sea shipments are coordinated, packed correctly and finally delivered in a timely manner.
The Shinde family, thru its third generation continues to oversee all operations and is assisted by Donald van de Werken, who is the international trade director and the driving force behind the USA operations of the company.
Anusuya Fresh USA LLC operates in a joint partnership a blueberry program in South Mississippi and recently started land clearing for an organic melons and cantaloupe program for next season. In early July 2015, the ownership secured an office suites at the Los Angeles Wholesale Produce Market, one of the largest wholesale produce markets in world. The office oversees and coordinates all U.S. west coast fresh produce purchases and transportation requirements to the Anusaya overseas regional offices based in Thailand(Anusuya Fresh Thailand Co; Ltd.), UAE(Anusuya Fresh Fruits & Vegetables LLC), and India(Anusaya Fresh India Pvt. Ltd.).
It is the ownership overall belief that each U.S. supplier/grower must be personality vetted before any business is conducted. This means several trips a year are made to the each of the growers pack houses and farms. Through direct communication with dozens of hand picked growers, Anusaya Fresh USA LLC sources a variety of conventional and organic produce. Only the best U.S. apples, pears and cherries from the most reputed and top-most producers of Yakima and Wenatchee areas in Washington are picked for export. In additional, Anusaya demands high-quality hand picked stone fruit from the California Central Valley. And only USDA inspected strawberries, blackberries and blueberries from California, Oregon, Washington, Florida and Mississippi are used for exports.
Besides fresh produce, Anusuya Fresh USA LLC also exports frozen fruits like blueberry, raspberries, strawberries, cherries as well as dried cranberry and dried blue berries.
The export of highly perishable and dried perishable produce is handled out mainly out of Port of Long Beach, SEATAC and Port of New Orleans. Air cargo leaves from LAX, SFO, SEATAC and IAH airports thru it direct partnership with two of the largest Air Cargo companies in the world. The company also teams up with Maersk, APL, MOL, British Airways, Emirates etc… to ensure adherence to international transport standards of perishable and semi-perishable food as well as the deadlines.
The company is a member of USDA-PACA, the Blue Book and United Fresh.